Cookie notice
Optional Meta and Google cookies, off unless you accept them. Either way Google receives a cookieless note of the page you are on, which Section 4a explains.
The non-essential cookies on this site come from two companies, Meta and Google, and they are all off until you accept them. They exist so we can tell whether our advertising reaches the right sellers and how the site is used, and so our ads can be shown again to people who have visited. If you reject them, or ignore the banner, no cookie is set and nothing at all goes to Meta. Google is different since 23 September 2026: its tag now loads for everybody in a switched-off state that sets no cookie, and sends a short cookieless message about the page you are on. Section 4a explains exactly what that is and how to stop it. No session recording and no other advertising cookies. We do count page views with Cloudflare Web Analytics, which sets no cookie and gives you no identifier, so it is not listed here as a cookie because it is not one.
1. What changed, and when
Until August 2026 this site set no cookies at all, and this notice said so. That is no longer true: we started advertising, and advertising you cannot measure is money you cannot account for. We have added a Meta advertising pixel, behind a consent banner and off by default. We said we would not quietly start tracking you and bury it in an update, so this section exists to say plainly that something changed rather than let you find it in a diff.
21 September 2026: we added Google Analytics, because our Google ads could not tell whether anyone who clicked one went on to request a quote. It sits behind the same banner as the Meta pixel and is off by default. The banner used to mention Meta only, so an Accept given before this date does not count for Google: everyone is asked once more. Later the same day the banner was widened to cover remarketing, showing our ads again to people who have visited, and anyone who had accepted the narrower wording was asked again.
23 September 2026: the Google tag began loading for every visitor rather than only after Accept, so that Google can estimate the results of advertising bought for visitors who never answer the banner. No cookie is set without consent and nothing about the change alters what Accept or Reject do. Section 4a sets out what is sent before you answer, and how to prevent it.
2. What cookies are
Cookies are small text files a website stores on your device. They are used to make sites work, to remember your choices, and to understand how a site is used. “Similar technologies” means pixels, tags and browser storage that do the same kinds of jobs. The Meta pixel and the Google Analytics tag are both of those: pieces of code that set a cookie and report back.
3. The law
In the UK, cookies are governed by the Privacy and Electronic Communications Regulations (PECR) together with the UK GDPR. Strictly necessary cookies can be set without consent; anything else (analytics, marketing, personalisation) needs your consent before it is set. Consent has to be a real choice, which is why Reject on our banner is the same size and just as easy to click as Accept, and why refusing costs you nothing on this site.
4. The cookies
| Cookie | Set by | Purpose | Lasts | Needs consent? |
|---|---|---|---|---|
af_consent3 | Angler Fulfilment (first party) | Remembers whether you accepted or rejected the advertising and analytics cookies, so we stop asking | 6 months | No. Strictly necessary: it exists only to record your own choice |
_fbp | Meta Platforms Ireland Ltd | Advertising and conversion measurement. Lets us see whether people who clicked one of our ads went on to request a quote, and lets Meta show our ads to similar people | 3 months | Yes. Only set after you press Accept |
_ga | Google Ireland Ltd | Google Analytics. Tells one visitor from another so we can count visits, see which pages are read, and see whether a visit from one of our Google ads ended in a quote request | 2 years | Yes. Only set after you press Accept |
_ga_C5QKXS3DC1 | Google Ireland Ltd | Google Analytics. Keeps track of the current visit | 2 years | Yes. Only set after you press Accept |
_gcl_au | Google Ireland Ltd | Google Ads conversion measurement. Links a quote request to the ad click that led to it | 3 months | Yes. Only set after you press Accept |
If you accept, the pixel also sends Meta the page you are on, your IP address, your browser and device type, and the fact that a page view happened. If you request a quote after accepting, it records that a conversion occurred. It does not send Meta the contents of your quote form. Separately from the cookie, if you submit a quote request after accepting, our server reports that conversion to Meta directly and includes hashed copies of your email address, name, country and phone number if you gave one, so Meta can match it. This is explained in full in Section 6 of the privacy policy. Like the cookie, that only happens if you accepted.
If you accept, Google Analytics receives the pages you view, the page you came from, your browser and device type, an approximate location worked out from your IP address, and, if you request a quote, the fact that one was submitted. It does not receive your name, your email address or anything you type into the quote form. If you accept, Google may also use your visit to show you our ads later on other sites and apps (this is called remarketing), and, if you are signed in to a Google account with ad personalisation switched on, link it to that account. Google’s own policy is at policies.google.com/privacy.
4a. The Google tag before you answer the banner
Since 23 September 2026 the Google tag loads on every page, for everybody, and not only after you press Accept. It loads switched off. Until you accept, it sets no cookie, gives you no identifier and cannot follow you to another website. What it does do, on every page view, is send Google a short message saying which page was loaded, which carries your IP address and browser type as any request to any server does. Google uses those messages to estimate the results of our advertising that it cannot see directly, because most visitors never accept.
We are telling you this plainly because it is the one thing on this site that happens without your consent. It sets nothing on your device, which is why it sits outside the cookie rules, and our basis for it under data protection law is our legitimate interest in knowing whether the advertising we pay for works. If you would rather it did not happen, blocking googletagmanager.com in your browser or an ad blocker stops it completely, and nothing on this site breaks if you do. If you press Accept, the tag switches on fully and the cookies in the table above are set. If you press Reject, it stays as described here.
5. Changing your mind
Use the Cookie settings link in the footer of any page. The banner reopens and you can switch either way. Rejecting after having accepted removes the Meta and Google cookies from your browser and stops any further data going to either; it does not retrieve what was already sent, which is why the choice is worth making deliberately the first time.
You can also block or delete cookies in your browser settings at any time. Doing so will not break anything on this site.
6. Third-party requests our pages make
Separately from cookies, our pages fetch two things from other companies, and only if you accepted:
| What | Provider | Why | Cookies set |
|---|---|---|---|
| Advertising pixel | Meta Platforms Ireland Ltd | Ad measurement, and remarketing | _fbp, and only if you accepted. If you did not, this request is never made at all |
| Analytics tag | Google Ireland Ltd | Visit and ad measurement, and remarketing | _ga, _ga_C5QKXS3DC1 and _gcl_au, and only if you accepted. If you did not, the tag still loads but sets nothing: see Section 4a |
The typeface is served from our own domain, so loading it sends nothing to anyone but us. It used to come from Google Fonts and no longer does.
Our WhatsApp button is an ordinary link. Nothing is sent to WhatsApp unless you click it, and at that point you leave our site and Meta's terms apply.
7. Forms
Our quote form and the newsletter signup in the footer set no cookies. Submissions are handled by our host, Cloudflare, and delivered to us by email through Resend, whose sending infrastructure for this domain is in Ireland. The detail, including the legal basis and how long we keep things, is in Section 5 and Section 8 of our privacy policy.
The newsletter deserves a specific mention: we use no open-tracking pixels and no click-tracking links in the emails themselves, so subscribing still does not create any tracking of you.
8. What we still do not do
No analytics that identifies you unless you accepted. If you rejected the banner or ignored it, your visit is counted by the cookieless Cloudflare page counter and reported to Google as the cookieless message described in Section 4a, and neither gives you an identifier or follows you anywhere else. No session recording, no heatmaps, no fingerprinting, no data brokers, and we do not sell or share your details with anyone for their own marketing. The pricing calculator on our pricing page runs entirely in your browser and remembers nothing. Close the tab and it is gone.
9. If this changes again
Anything that is not strictly necessary goes behind the same banner, off by default, and this notice gets updated with a dated note saying what moved. That is the standard we set ourselves in the paragraph above, and it applied even when keeping it was inconvenient.
10. Contact
Questions about cookies or anything else in here: privacy@anglerfulfilment.co.uk.