Cookie notice
One optional cookie, which we do not set unless you say yes. Nothing else.
There is exactly one non-essential cookie on this site, and it is off until you accept it. It belongs to Meta and exists so we can tell whether our advertising reaches the right sellers. If you reject it, or ignore the banner, nothing is set and nothing about your visit is sent to Meta. No analytics, no session recording, no other advertising cookies.
1. What changed, and when
Until August 2026 this site set no cookies at all, and this notice said so. That is no longer true: we started advertising, and advertising you cannot measure is money you cannot account for. We have added a Meta advertising pixel — behind a consent banner, off by default. We said we would not quietly start tracking you and bury it in an update, so this section exists to say plainly that something changed rather than let you find it in a diff.
2. What cookies are
Cookies are small text files a website stores on your device. They are used to make sites work, to remember your choices, and to understand how a site is used. “Similar technologies” means pixels, tags and browser storage that do the same kinds of jobs. The Meta pixel is one of those: it is a piece of code that sets a cookie and reports back.
3. The law
In the UK, cookies are governed by the Privacy and Electronic Communications Regulations (PECR) together with the UK GDPR. Strictly necessary cookies can be set without consent; anything else — analytics, marketing, personalisation — needs your consent before it is set. Consent has to be a real choice, which is why Reject on our banner is the same size and just as easy to click as Accept, and why refusing costs you nothing on this site.
4. The cookies
| Cookie | Set by | Purpose | Lasts | Needs consent? |
|---|---|---|---|---|
af_consent | Angler Fulfilment (first party) | Remembers whether you accepted or rejected the advertising cookie, so we stop asking | 6 months | No — strictly necessary. It exists only to record your own choice |
_fbp | Meta Platforms Ireland Ltd | Advertising and conversion measurement. Lets us see whether people who clicked one of our ads went on to request a quote, and lets Meta show our ads to similar people | 3 months | Yes. Only set after you press Accept |
If you accept, the pixel also sends Meta the page you are on, your IP address, your browser and device type, and the fact that a page view happened. If you request a quote after accepting, it records that a conversion occurred. It does not send Meta the contents of your quote form.
5. Changing your mind
Use the Cookie settings link in the footer of any page. The banner reopens and you can switch either way. Rejecting after having accepted stops any further data going to Meta; it does not retrieve what was already sent, which is why the choice is worth making deliberately the first time.
You can also block or delete cookies in your browser settings at any time. Doing so will not break anything on this site.
6. Third-party requests our pages make
Separately from cookies, our pages fetch two things from other companies:
| What | Provider | Why | Cookies set |
|---|---|---|---|
| Web font (Inter) | Google Fonts | Serves the typeface used across the site | None. Google receives your IP address and browser type as part of the request |
| Advertising pixel | Meta Platforms Ireland Ltd | Ad measurement | _fbp — and only if you accepted. If you did not, this request is never made at all |
If you would rather your browser did not make the font request either, block third-party requests or use an extension that does. The site falls back to a standard system typeface and everything still works.
Our WhatsApp button is an ordinary link. Nothing is sent to WhatsApp unless you click it, and at that point you leave our site and Meta's terms apply.
7. Forms
Our quote form and the newsletter signup in the footer set no cookies. Submissions are handled by our host, Cloudflare, and delivered to us by email through Resend, whose sending infrastructure for this domain is in Ireland. The detail, including the legal basis and how long we keep things, is in Section 5 and Section 8 of our privacy policy.
The newsletter deserves a specific mention: we use no open-tracking pixels and no click-tracking links in the emails themselves, so subscribing still does not create any tracking of you.
8. What we still do not do
No analytics platform. We cannot tell you how many people read this page. No session recording, no heatmaps, no fingerprinting, no data brokers, and we do not sell or share your details with anyone for their own marketing. The pricing calculator on our pricing page runs entirely in your browser and remembers nothing — close the tab and it is gone.
9. If this changes again
Anything that is not strictly necessary goes behind the same banner, off by default, and this notice gets updated with a dated note saying what moved. That is the standard we set ourselves in the paragraph above, and it applied even when keeping it was inconvenient.
10. Contact
Questions about cookies or anything else in here: [email protected].